The instinct, then, is to cut down on superfluous spending, and we also believe it is a good time to do so. However, advertising should not be considered superfluous. Although cutting back on marketing could save costs in the short-term, it might be disastrous in the long-term.
Video - Bus Wraps
Infographic - Hyper-local is the New Normal
A recent study by Billups, an advertising technology firm, looked to analyze traffic data from 5 million U.S. businesses to see how COVID-19 is changing traffic patterns and exposure to media. Let’s take a look at the data and see what we can gain from it.







